Building an AI company from zero
Registering a company, finding the first clients, and learning the business while running it.
Started with design.Ended up runninga company.
I run Avernek Technologies Pvt. Ltd., a three-person company in Lalitpur. The business side is mine: finding the clients, working out what they actually need, pricing it and closing it. I build the client websites myself, and my team owns the AI automation and the performance marketing.
- Founder & Managing Director
- Avernek Technologies Pvt. Ltd.
- Lalitpur, Nepal
- AI automation · Marketing · Web development
What I've built.
Three featured, four more below. The company, the client websites I build inside it, and the interface work underneath.
Thirty-nine years of sauce, put online
A manufacturer's first real website: product range, trade enquiries and the credentials a dealer checks before ordering.
A 1999 tour company, rebuilt
A full-stack rebuild for a Kathmandu vehicle rental and tour operator: client, API, database and deployment.
Also
- The product I built the company aroundThe inquiry system Avernek sells. What it does, what it refuses to do, who it's sold to, and the team that builds it.
- Designing a college's resource platformSole UI/UX designer on a student and teacher platform, during a four-month internship.
- Fourteen months of one company's voiceStatic brand and social content for an SOP and visa services business, run long enough that consistency became the product.
- Organic content for foreign trekkersRunning end-to-end organic content for a Nepali trekking company whose customers are almost all overseas.
What I do.
Design and business, mostly at the same time. The list is what I actually spend the week on.
Business & sales
Founder-led. I find the lead, sit in the meeting, and close it.
- Lead generation and outreach
- Client meetings and discovery
- Requirements gathering
- Pricing and proposals
- Closing and follow-up
- Positioning and messaging
Leading & delivery
The problems that don't have an owner yet are mine by default.
- Leading a small team
- Delegation and accountability
- Internal process and systems
- Client communication
- Solving delivery problems
- Operations
Growth & content
A year of customer success, and a lot of organic content since.
- Organic growth
- Content strategy
- Short-form video in volume
- Customer success and retention
- Social design
- Monthly client reporting
Design
Where I came from, and still how I look at a product. Mostly UI, mostly in Figma.
- Interface design
- User flows and information architecture
- Prototyping
- Design systems and components
- Responsive layout
- Brand and social content design
Open to conversations.
If you run a business that gets its customers through messages, that's the conversation I'm most useful in. Email is best.