I spent too long making the website good before there was anyone to send it to
Building is comfortable. Selling isn't. Guess which one I did first.
The company website went through several rounds before a single prospect had seen it. It's a good website. It was also, for about a month, the most sophisticated way of avoiding sales calls I've ever built.
There's a version of founder work that looks productive and isn't. Polishing something nobody has asked to see is at the top of that list, and it's especially seductive when you're the person who can build it.
Now the test is simple: is there someone specific who will see this within a week? If not, it's not the thing to be doing today.